According to the data unveiled by ComScore, search engine giant Google surpassed its tech rivals Microsoft and Facebook in terms of unique visitors. By attracting more than one billion unique visitors in May, Google has become world’s first internet company to achieve such an enormous figure. In the report released Tuesday, ComScore, a company that [...]
Google Adwords is the major platform to operate Pay Per Click advertising campaigns. Pay Per Click also commonly known as Double Click Digital Advertising. Pay Per Click advertising is a very successful method to reach to the potential clients or in other words it is the way of advertising where you can customize your advertising [...]
Search engines are websites which enable users to search what they want from millions of web pages around the world. Internet search engines function on a particular pattern of keyword for performing the search on World Wide Web (WWW). They even work according to the field of search, country, type of information, and other specifications. [...]
The famous data leak by AOL in 2006 is well known for providing click-through rate (CTR) numbers. This data was used as parts of formulas in some SEO tools and was a subject of much debate within the community. Since then, several more studies were done on CTR distribution in the SERPs. A lot has [...]