Search Engine At Your Service Whenever And Wherever

As Yahoo is going to hand over their search capability to Microsoft Bing, it becomes essential that we take steps to ensure that our websites are ready for the change. Bing also seems to be well received by more Internet users, and there is possibility that they might be able to gain some market share from Google. Good contents are what differentiate good websites from the bad. Even if you disregard all other optimization tips below, you will still get much ahead compared than if you get all those below but neglect to have good contents in your site. Search engines want to be useful to the users so they can gain more and more market share. They want to find good contents that can satisfy and match the users need. All other criteria are actually additional way to find out how good and important a page is.

In all major search engines, page title is among the most important part of Search Engine optimization. However, it seems somehow that Bing pays more attention to the page title compared with other search engines. Order of the words does not matter much, but you must make sure to place your most important keywords of each page to the page title. Limit your page title to 80 characters the most. Shorter page title means higher importance on each word. And get different page title for each page. Concentrating on just a few key phrase will not get you a lot of visitors, even if each of them rank first. This concept is something called as long tail optimization.

Yahoo and Bing place specially high importance on the page URL compared to Google. Try search hotels in Dublin in Bing. Notice that 9 out of 10 results on the first page have the words hotel and Dublin in the URL, while the only other one has the word Dublin even though it does not contain the word hotel. Try the same search for hotels in Dublin in Google. Notice now there are 7 results with the word “hotel” and “Dublin” in URL, one result with the word “hotel”, while the other two does not have any of the word “hotel” or “Dublin” in the URL. That should be for your most important keyword/key phrase. If you have started the website and the domain name isn’t that ideal, then be it. You’ll be more than make up for it if you follow these search engine optimization tips.

There are arguments on which one is more important between sub-domain and folder. I say, it is up to you. These are mere tools, you can choose to use either sub-domain or folder name. Or you can choose using both of them. Remember though, try to keep the URL as short as possible. Search engines loves short URL. Bing have Webmaster Center for webmasters to manage and review their website and Search Engine Optimization effectiveness. In the Webmaster Center, you can submit your website and sitemap, diagnose crawling issues, as well as review back-links and outbound links. To be successfully launched on the internet, your website has to garner a lot of visits or traffic. This indicates how many are funnelled into your website by keywords or backlinks. Once you get the traffic flowing, your site will automatically get indexed by search engines such as Bing.

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Tags: Bing