Everyone in the business probably views the definition of SEO success just a little bit differently from each other. It’s worth asking the search engine optimization consultant you’re considering working with what their own picture of success happens to be to make sure it meshes closely with your own goals and vision of success. As with any type of marketing campaign, tracking and measuring complete statistics is vital for success. The standard these days for website traffic analysis is Google Analytics-and you’ll probably want to make sure your search engine optimization consultant is very familiar with this free service. The only way to understand what is working and what isn’t is by looking at the behind the scenes facts. Never just take SEO’s effects for granted.
When asking for SEO examples of past work, don’t just ask your consultant for the most successful hand-picked cases-you might consider asking them to share as much detail as they can about the most recent campaigns. This way, you’ll be getting a better picture of the real world scenario. It’s probably important to note here that due to confidentiality and/or non-disclosure agreements that are frequently used in the business, search engine optimization consultants might not be able to share everything (but it’s always worth asking).
Let’s face it-SEO results simply do not happen overnight. It’s not unusual for the earliest initial results to begin happening at about 6-8 weeks, but even then, this isn’t exactly a science. The bottom line here is to look for honest answers from your SEO consultant when it comes to the timeframe of expected results. Don’t choose to work with someone only because they tell you just what you want to hear. What’s worth doing is worth doing right-and real appreciable results that continue improving over time do take some time to achieve.
Traditionally, the biggest value in SEO has been optimizing written content based on specifically targeted high-value keyword phrases. This value is as true as ever, but at the same time, to get the most significant exposure online, it’s also becoming increasingly important to cover multimedia with your search optimization plan. This means that paying extra attention to images and videos within your site needs to be part of the overall strategy. Be sure to ask your search engine optimization consultant how they’ll go about this. It remains to be seen whether or not the Ask search engine can hold onto its existing niche and/or expand its search engine market share. The company seems to be working on finding a direction and a focus, but it just hasn’t yet. I will update you in future articles as to what the status of Ask.com is and whether or not it has managed to remain a key player in the industry.
Ask isn’t shy about going after its main competitors – Google and Yahoo!, two of the top Internet search engines. In early 2007, the company ran a series of ads, primarily in England, without identifying itself as the entity behind those ads. The ads touted an “Information Revolution” and declared that Internet users needed more choices – for a short time, users searching on the Ask.com search engine for Google were given a link to information-revolution.org – an anti-Google site sponsored by Ask (4). This initiative was not well received (5,6), as it was seen as attacking the very users it sought to attract. Today, Ask is searching – pun intended – for a new direction as it tries to keep its small piece of the search engine pie or regain its state of being at least one of the top Internet search engines.
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